I was asked to make illustrations for the Aira company's Christmas catalogue. It's a Russian-based company that designs urban decorations. The theme of the season was "The Nutcracker", and my idea was to make Nutcrackers travel through the pages of the catalogue.
The illustrations must to be placed on the pages with titles. I didn’t want to make them too “pop and commercial”. As the company sells modern decorations, I wanted to make my Nutcrackers as modern and sharp as the style of Aira’s products.
art director: Erzhena Dondokova
graphic designer: Irina Pozhidaeva
This catalogue was published only in Russia so because of this, for the clothes design, I was inspired by imperial Russian soldiers regimentals. The Nutcrackers needed to be native and recognisable.