耐克Nike Air Max Day
Nike invited me to participate in a campaign for the 30th anniversary Air Max Day. I made a concept illustration of a sculpture that represented my vision of the FUTURE, SPORT, and AIR.
My idea was to create sculptures of people from the future and to place them on the ceiling of a Moscow metro station named Komsomolskaya.I wanted to make everyone feel like they're beneath the feet of the Future. To feel that the Future is in the Air, and we are the Future.
This illustration was presented on Air Max Day during the opening of a new Nike Flagman store, which is supposed to be the biggest Nike store in Europe.
art curator: Artemy Lebedev
sound curator: Mujuice
The final illustration will be 1x2m. This means that all details should be drawn carefully.
I also created a unique neon installation for this event. We hung various neon tubes in the air in a special way, so that when you look at them from the left side, you can read the word "FUTURE", from the left — the word "AIR". From any other side the installation looked like neon tubes randomly placed in the air.